tie-in


tie-in
tie-in ˈtie-in noun [countable] MARKETING
1. a product such as a record, book, or toy that is connected with a new film, TV show etc:

• Many of the books in the bestseller lists are TV tie-ins.

2. a way of Promoting (= attracting people's attention to) a new film, TV show etc by connecting it with something such as a free gift or well-known product ) :

• The movie has no marketing tie-ins with fast-food restaurants.

* * *

tie-in UK US /ˈtaɪɪn/ noun [C]
COMMERCE, MARKETING a product that is related to a film, event, TV show, etc. as part of a marketing campaign: »

The toy company is investing less in film and book tie-ins.

COMMERCE, MARKETING the activity of marketing a product by connecting it to a film, event, TV show, etc.: merchandising/movie/promotional tie-in »

The potential for merchandising tie-ins makes the TV deal very attractive.

»

The BBC animated series was a great hit and led to one of its first major tie-in deals.

FINANCE a condition stated in an agreement, especially relating to the minimum period of time the agreement can last: »

When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.

See also TIE IN(Cf. ↑tie in)

Financial and business terms. 2012.

Look at other dictionaries:

  • Tie — Les TIE (Double Moteur a Ions en français et Twin Ion Engine en anglais) sont une grande famille de vaisseaux et véhicules présents dans La Guerre des étoiles. Sommaire 1 Histoire 1.1 L’Empire Sith 1.2 La fin de l’Ancienne République …   Wikipédia en Français

  • TiE — (formerly The Indus Entrepreneurs ) is a global nonprofit dedicated to fostering entrepreneurship. TiE has 49 chapters in eleven countries, with a total membership exceeding 12,000. TiE is most closely affiliated with the South Asian business… …   Wikipedia

  • tie — [tī] vt. tied, tying or tieing [ME tien < OE tigan, tegan; akin to teag, a rope: for IE base see TOW1] 1. to fasten, attach, or bind together or to something else, as with string, cord, or rope made secure by knotting, etc. [to tie someone s… …   English World dictionary

  • Tie — may refer to: Necktie, a long piece of cloth worn around the neck or shoulders Tie (draw), a finish to a competition with identical results, particularly sports Tie (engineering), a strong component designed to keep two objects closely linked… …   Wikipedia

  • tie — [taɪ] verb tied PTandPP tying PRESPART tie up phrasal verb [transitive] 1. tie ↔ something up to use money for something so that it is not easily available to be used for anything else …   Financial and business terms

  • Tie — ist der ISO 639 3 Code der Niger Kongo Sprache Tingal der IATA Code des Flughafens von Tippi in Äthiopien die Abkürzung von Toy Industry of Europe, den Dachverband der europäischen Spielzeugindustrie die Abkürzung von The International… …   Deutsch Wikipedia

  • tie — [n1] fastening attachment, band, bandage, bond, brace, connection, cord, fastener, fetter, gag, hookup, joint, knot, ligament, ligature, link, network, nexus, outfit, rope, strap, string, tackle, tie in, tie up, yoke, zipper; concept 680 tie [n2] …   New thesaurus

  • tie up — tie [n1] fastening attachment, band, bandage, bond, brace, connection, cord, fastener, fetter, gag, hookup, joint, knot, ligament, ligature, link, network, nexus, outfit, rope, strap, string, tackle, tie in, tie up, yoke, zipper; concept 680 tie… …   New thesaurus

  • TIE — ist: der ISO 639 3 Code der Niger Kongo Sprache Tingal der IATA Code des Flughafens von Tippi in Äthiopien die Abkürzung von Toy Industry of Europe, den Dachverband der europäischen Spielzeugindustrie die Abkürzung von The International… …   Deutsch Wikipedia

  • Tie — Tie, v. t. [imp. & p. p. {Tied}(Obs. {Tight}); p. pr. & vb. n. {Tying}.] [OE. ti?en, teyen, AS. t[=i]gan, ti[ e]gan, fr. te[ a]g, te[ a]h, a rope; akin to Icel. taug, and AS. te[ o]n to draw, to pull. See {Tug}, v. t., and cf. {Tow} to drag.] 1.… …   The Collaborative International Dictionary of English


We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.